Current expands partnership with FRM to represent its GE Lamp Brand in Southeastern U.S.

Greenville, S.C., August 1, 2024 – Current has chosen to expand its partnership with FRM Lighting and Controls to represent the GE lamps brand portfolio in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee (except Memphis), and counties in Southern Virginia effective August 1, 2024.

FRM already represents Current’s HLI Brand fixtures in South Carolina and the Miami, Florida area. They currently represent GLI Brand Fixtures in Florida, South Carolina, and North Carolina.

“FRM has been a stalwart in the southeastern United States’ electrical industry for over 50 years and they have built a reputation for excellence and reliability,” Current VP of Outdoor & Specialty Tom Boyle said. “With all that expertise, FRM continues to lead the way in providing innovative electrical solutions and unparalleled customer service, and we are delighted to be working with them to offer our GE lamps line of products.”

“We are looking forward to expanding this partnership with FRM and are eager to continue our close collaboration,” Current Chief Commercial Officer Chip Taylor said. “FRM’s history in the electrical industry combined with Current’s legacy of GE lamps enable a best-in-class experience for our valued customers in the southeastern states.”

Current and FRM share a commitment for excellence and continuous innovation within the commercial and industrial lighting industry.

“FRM is honored to have the opportunity to represent Current for GE lamps and ballasts as part of our expanding relationship with Current in the Southeast,” FRM Managing Partner Mark Fink said. “With the combined efforts of our traditional FRM C&I sales team and our FRM Lighting & Controls sales team, we will strive to give our customers a best-in-class experience. We are thankful for the trust that Current has put in our organization, and we are ready to get to work.”

“We believe in Current’s vision and leadership,” Bell & McCoy Executive Vice President Rob Duncan said. “This is a huge step in growing the FRM/Bell & McCoy partnership with Current. Our customers will benefit from the traditional FRM sales team’s prowess at distribution, partnered with the Lighting and Controls sales team’s ability to create demand from specifiers and contractors.”