Advertising banner for Naturalled showing a built-for-demand environments adjustable vapor-tight jelly jar light with IP65 rating and accessory icons (photocell, protection badges).

Lighting Industry

Lighting Design, Lighting Industry

What Specifiers Need From Manufacturers

  Digital marketing firm, Unframed Digital, has published a 2026 report, Transparency Wins The Spec: How Product Brands Build Designer Trust Online. The report is based on a survey of 783 U.S. design professionals. Key survey findings include: 98 to 99% of design professionals shop for products online. 54% discover products through organic search. 59% [...]

Education + Resources, Lighting Industry

What is Design For Manufacturing & Assembly (DFMA)?

  Design for Manufacturing and Assembly (DFMA) is an engineering methodology that optimizes product design to minimize production costs and streamline assembly. By prioritizing how parts are made and put together early in the design phase, companies reduce part counts, accelerate time-to-market, and eliminate expensive downstream modifications. The methodology is divided into two complementary core disciplines: Design [...]

Legislation + Regulation, Lighting Industry

Copper Telephone Line Phase Out Impacts Emergency Lighting

  The phase-out of POTS (Plain Old Telephone Service) copper lines matters to the lighting industry mainly where lighting depends on legacy analog communications or building-life-safety infrastructure, not for everyday general lighting. The biggest effects are on emergency lighting controls, building automation, and any older sites where lighting systems share copper POTS/landline paths with alarms, fire [...]

Lighting Industry, Resources

Generate Sales Leads, Credibility, And Multipurpose Collateral

  Whether you’re a manufacturer, rep, distributor, specifier, or contractor, the need to generate new business is the same. You want to drive incoming leads, in quantity. An integrated sales and marketing campaign must speak directly to your target customer and identify prospects that are interested in the type of lighting solutions that you offer. [...]

Lighting Industry

Can Lighting Industry Learn From Tech Sector Growth Hacking?

  Growth hacking is not just about visibility or one-off campaigns. It requires a growth-driven mindset that treats marketing as an ongoing process of testing, learning, and continuous improvement. Growth hacking is less about shortcuts and more about using data, creativity, and customer insight to turn attention into meaningful action. Digital marketing is the starting [...]

Construction + Economy, Lighting Industry

The Quieter Infrastructure Megaprojects Boom

  While the data center and semi-conductor fab construction booms gets the headlines, there is also a less covered boom in infrastructure megaprojects. Many are in transportation, energy, and military projects. Examples include: The $7 billion Penn Station Transformation project in New York City. The $1.4 billion I-535 Latnik Bridge Project in Minnesota, for which [...]

Events, Lighting Industry

NEMRA Lighting Announces Inaugural Lighting Summit

  NEMRA Lighting, a division of the National Electrical Manufacturers Representative Association (NEMRA), has announced the launch of its inaugural Lighting Summit, a members-only strategic event designed specifically for independent lighting agents and manufacturers. Scheduled for October 15–17, 2026, at the Hilton Anatole in Dallas, Texas, the Summit introduces a new collaboration model focused on [...]

Legislation + Regulation, Lighting Industry

FCC Bans Chinese Test Lab Certifications On Electronics!

  The FCC has voted unanimously proposing to bar Chinese and Hong Kong testing labs from certifying electronics for sale in the U.S., expanding an earlier restriction aimed at labs tied to the Chinese government and other national-security risks. The move is meant to reduce the chance that insecure or compromised devices enter the U.S. [...]

Lighting Industry

Observations on the Lighting Industry Labor Market — Q1 2026

  By Eric Pollack, President, ESP Prosearch & David Shiller, Executive Recruiter, ESP Prosearch The following article was originally published in US Lighting Trends. Special thanks to David Gordon and Linda Longo. From our vantage point as executive recruiters in the lighting industry, 2025 saw a pronounced contraction in hiring activity. Organizations adopted a defensive [...]

Legislation + Regulation, Lighting Industry

What 2025 Lighting Imports & Exports Tell Us About Tariffs

  On April 1st, I published an article about the furniture industry’s declining imports and exports in 2025 relative to 2024. This likely indicated an overall decline in the furniture market, due to new 2025 US tariffs. I raised the question of whether similar declines occurred in the US lighting industry. After a little research, [...]

Industrial lighting ad showing a rugged, jail-shaped vapor-tight jelly jar with ceiling and wall mounts; text reads 'Built for demanding environments' and 'Adjustable Vapor Tight Jelly Jar' behind a textured metal background, 'Naturaled 25 yrs' logo at top left.

Events

DLC Summit 2026
IES Street & Area Lighting Conference
Light Expo London
Canada Light Expo 2026
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Event banner for Light+ Intelligent Building North America with dates March 15–18, 2027 in Las Vegas; includes a yellow 'Register Today' button and schedule details.
Gradient purple banner with large 'SAVE THE DATE!' text for ArchLight Summit at Dallas Market Center, June 22–23, 2027, and a Learn More button on the right.

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