Guest Authors

By Maria Bragina, General Manager, Sundrax Electronics In the rapidly evolving lighting industry, the demand for efficient and reliable connection options has led to the standardization of specialized connectors like NEMA and Zhaga. This article explores the evolution and significance of NEMA connectors, shedding light on their historical roots and modern adaptations. Origin of NEMA [...]

By Jeffrey R. Dross, Principal, Lighting by Jeffrey Change occurs in every industry. Social and aesthetic trends drive much of it. Consumers are always looking for something “different;” the architecture changes, related interior industries (furniture, floor covering, window dressing and appliances) shift and society reacts to the needs of the community and its people. Trends [...]

  By Maria Bragina, General Manager, Sundrax Electronics Street lighting plays a crucial role in enhancing urban safety and aesthetics. The methods used to control street lighting have evolved significantly over time, from manual systems to sophisticated electronic control mechanisms. In this article, we will delve into the historical evolution of street lighting control, focusing [...]

By: Kevin Green, Global Commercial Director, BrightView Technologies There is a fundamental demand uniting lighting objectives across outdoor and indoor architectural environments. Whether it’s spotlighting specific design features or illuminating a room with unique light patterns, precision is the name of the game in bringing innovative concepts to life. As architectural demands have grown more [...]

By Jeroen van Gils, Founder & Managing Director of LiFi.co In a world where high-speed data transfer and reliable connectivity have become the backbone of our daily lives, the announcement of the IEEE 802.11bb standard for LiFi (Light Fidelity) signals a technological revolution. Born from the union of light spectrum technology and wireless communication, LiFi [...]

    By Clifton Stanley Lemon We humans are both cursed and blessed with an obsession with the future. It’s constantly amazing to me how much we crave narratives that predict the future and proceed to stick to them even in the face of direct and persistent evidence of their utter failure to predict. We’re [...]

By Connor Moriarty, Studio Manager and David Shiller, Publisher In recent years, AI has started to make significant impacts in the world of lighting product photography. As businesses increasingly rely on compelling visuals to capture consumer attention, AI is poised to transform lighting product photography, offering unparalleled efficiency, accuracy, and creativity. Here are six ways [...]

By Clifton Stanley Lemon How many designers does it take to change a lightbulb? Answer: Does it have to be a light bulb? While this old joke lampoons the legendary persnickety design thinking personified by Steve Jobs and others, the response is quite valid. Who in the lighting industry today is asking this question or [...]

By Clifton Stanley Lemon This is the second post in a four-part series on Lighting and Innovation. The first post can be read here. It’s supremely ironic that we are, ostensibly, in a state of stagnating innovation in lighting today, given that the universal symbol of innovation and inspiration is…the light bulb. Of course, the [...]