At the Strategies in Light conference held February 28-March 2, 2017 in Anaheim, California, Dan Ryan, VP Product, IoT Solutions, Acuity Brands Lighting examined lighting disruption posed by LED technology and the Internet of Things (IoT). He said a good starting point to predicting what will happen next in the lighting industry is to look at changes in similar industries such as electronics and computing. Specifically, by examining bundling and unbundling, based on a quote attributed to American executive Jim Barksdale: “There are two ways to make money in business: You can unbundle, or you can bundle.”