A recent IES LD+A article interviews five lighting designers about the trends that they see in lighting retail spaces.
Some trends include:
- Explosion of e-commerce during the pandemic and the extent to which people will go back to retail.
- E-commerce went from 5% of retail sales in Q1, 2012 to 16% in Q1, 2020.
- Retailers who had paused their new prototype strategies in 2020 and 2021 with the unknowns of the pandemic, now in 2022 are dusting off those designs and moving forward.
- The in-person experience is adapting rapidly to accommodate a wide variety of shopping styles, and the lighting systems must change to create enhanced brand experiences.
- Retailers are expecting shoppers to return in-store in substantial numbers, especially for non-commodity goods and experiential services, including electric-car companies, jewelers, pet-care companies, salons, grocers, outdoor-gear companies, apparel and footwear.
- Regional shopping centers adapting toward mixed-use destinations, where people are drawn in by restaurants, fitness centers, theaters, hotels, open-exterior spaces and other amenities intermixed with retail. Lighting becomes integral to creating an atmosphere—drawing visitors in and encouraging them to explore.
- Stores are catering to “Instagrammable” moments. The architectural design includes areas that look great on camera, so the lighting needs to be soft for camera use, too.
The full article is available here.
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