Lighting Industry

Soora Signs Deal with Ushio

Soraa recently announced that as of November 1, the company’s full spectrum GaN on GaNTM LED MR16 lamps became available through Ushio group companies and its subsidiaries in Japan, China, South Korea, Hong Kong, Taiwan, Singapore, and Europe. Ushio, the largest distributor of MR16 lamps in Japan, is selling Soraa’s LED MR16 lamps under the brand name Superline LED, a co-branded Ushio and Soraa product.

An alternative to halogen MR16 lamps, Soraa’s LED MR16 lamps feature full spectrum light (Soraa Vivid line); a CRI of up to 95 and R9 of up to 95; produce no UV or radiated heat; last up to 10 times longer; use 80% less energy; run cooler; produce a much more consistent and efficient beam; and are compatible with existing lamp fixtures and lighting infrastructure.

“The lighting market in Japan and many other countries has been in need of a high-quality LED replacement option for halogen lamps,” said Akihiko Sugitani, Corporate Senior Vice President of Ushio, Inc. “Soraa’s LED lamps will awaken many people to the possibilities of LED technology with its beautiful light and stylish design.”

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Craig DiLouie

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