Philips has appointed Bruno Biasiotta to head the company’s North American lighting operations. In his new role, Biasiotta will be responsible for driving market share for Philips’ lighting businesses in North America, including Lamps, Consumer Luminaires and Professional Luminaires. He is taking over the role from Zia Eftekhar, who announced his retirement last month, and who will continue with the company as Chairman until the end of the year.
Biasiotta joins Philips from Johnson Controls where he held several leadership positions, most recently as vice president and general manager of building efficiency. In that role, he was responsible for field operations of the company’s Energy Solutions business which included Energy Efficiency, Renewable Technologies, Demand Response, Solar, and Lighting Services. During his tenure, Mr. Biasiotta drove and implemented new strategic platforms around vertical markets, channel segmentation and lines of business, and effectively realigned the businesses to capture sustainable, profitable growth. He holds a degree in business from Cleveland State University, has dual U.S. and Italian citizenships, and sits on various professional boards.
“Philips has an impressive history of innovation and sustainability, and one that continues to push the boundaries of what is possible with LED lighting technologies,” said Biasiotta. “In an era of building automation, where customers understand the value of upgrading to more energy-efficient solutions, Philips is uniquely positioned to take advantage of the opportunities this presents.”
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