Lighting Design, Lighting Industry

HBA Announces the Launch of Illuminate, A New Lighting Design Firm

HBA/Hirsch Bedner Associates, a hospitality design firm, is bringing 45 years of experience in creating lighting projects to the global design community through Illuminate. An independent lighting consultancy, Illuminate will provide services beyond HBA projects, reaching-out to all professional design companies and clients by offering them solutions to bring light to their projects.

“Good lighting design should first be dictated by the emotional and creative response, and then facilitated by the mathematical and scientific knowledge,” said Simon Berry, Director of Illuminate. “With the correct balance of light and shadow we draw reference to the natural world. Consider light falling through the branches of a tree creating shadow and texture to the floor beneath; if you remove the shadow then it instantly loses the contrast and the perception of light is lost.”

Illuminate’s strength is founded on the team’s ability to seamlessly collaborate with the client, design team, and art consultant to achieve the physical requirements of the project. It also acts to elicit an emotional response from an individual. This is achieved by calling upon a lighting design team which has a broad range of experience and creative knowledge, enabling Illuminate to uniquely tailor the approach to each project.

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Craig DiLouie

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