Cooper Lighting has announced that its Halo brand of recessed and track lighting has been named by Remodeling magazine as the Brand Leader in Lighting. Sweeping all four categories, Halo was notably chosen in the lighting categories of Brand Familiarity, Brands Used in Past Two Years, Brands Used Most, and Brands Used in Past Two Years and/or Would Consider Using in the Future.

The Remodeling 2010 Brand Use Study was conducted by Readex Research, an independent research company, and serves to pinpoint the brands Remodeling magazine recipients know best and the ones they use or are willing to use. The survey results clearly reinforced and solidified Halo’s position as the most preferred choice in the lighting category. For example:

• When asked what brands they had used in the past two years, Halo was named by 74% of respondents. The next brand chosen was named by only 35% of respondents.

• When asked what brand they use the most, 40% of respondents chose Halo. The second brand named was selected by just 12%.

• Seventy-eight percent of the respondents have used Halo brand products in the last two years, or would consider using the brand in the future.

• Brand familiarity for the Halo brand came in at 83%.

Craig DiLouie

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