The Lighting Quotient, an architectural lighting manufacturer formerly known as Sylvan R. Shemitz Designs Inc. (SRSDI), recently revealed its new brand identity. Founded by industry pioneer, the late Sy Shemitz, the company manufactures luminaires for commercial applications.
Sy Shemitz has been succeeded by his daughter, Allison Schieffelin, who is leading a rebranding effort to highlight exactly how the company differs from the competition and is relevant in today’s lighting landscape. The new branding and name reflects the future of the company and takes Sy’s legacy to the next level by providing answers to those seeking sensible, sustainable lighting solutions that do not sacrifice quality or beauty.
The Lighting Quotient currently has two product divisions: Elliptipar and Tambient.
Click here for more information about The Lighting Quotient.
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