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Survey: Contractors Are Influencers in Adoption of LED Lighting

Electrical and lighting contractors are important players in the specifying and recommendation of LED lighting products for building projects, according to a survey conducted by Energy Smart Marketers.

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According to the survey respondents, contractors are involved in recommending LED lighting more than 70% of the time, while a majority of respondents say they would be interested in receiving more training on product installation, benefits and layout. Contractors also indicate that they could sell more effectively if LED lighting manufacturers provided samples, sales brochures, ROI calculations, product application guides for indoor and outdoor usage, comparative pricing and information regarding tax incentives and rebates.

The survey was conducted with 2,100 people from 1,900 different electrical and lighting
contractors companies. The complete results are available for $199 by calling BtB Marketing at 919-872-8172.

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Craig DiLouie

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