Lighting Industry, Products + Technology

GE Debuts Incandescent-Shaped CFL

Miniaturized electronics developed by GE Consumer & Industrial engineers and scientists are the enabling technology of a new covered GE Energy Smart CFL featuring the GE Spiral® CFL inside the glass bulb. With this new CFL, protected by more than a dozen U.S. patent applications, the electronics fit in the neck of the bulb. The result is a profile that’s virtually identical to a standard incandescent light bulb.

energysmartcfl

The new covered GE Energy Smart® CFL debuted nationwide at Target on December 28, 2008. It is being launched at selected Ace Hardware stores this month and more broadly around Earth Day (April 22, 2009) at retailers such as Sam’s Club and Walmart.

Click here to see videos showing the prototype.

GE anticipates its new 15W Energy Smart CFL will appeal to people that want the energy savings and long-life performance of a GE Energy Smart Spiral CFL with the appearance, size and fit of a traditional incandescent bulb. The equivalent of a 60W incandescent bulb, the new 8,000-hour CFL is guaranteed for five years based on four hours of daily use.

”These fit in more lamps and fixtures than standard GE Spiral CFLs with the plastic base,” says Kathy Sterio, general manager of consumer marketing, GE Consumer & Industrial. ”Some people just want an incandescent bulb profile so they can easily use it with clip-on lampshades or smaller table lamps. Other people may see it as more aesthetically pleasing than GE Spiral CFLs in lamps or fixtures where the bulb is visible. It provides a more finished or tailored look that appeals to a lot of consumers.”

Between April and June 2009, GE plans to introduce 9W and 20W versions as 40W and 75W equivalents, respectively. Each will offer the same rated life and guarantee. The 20W CFL will have a slightly taller profile that mirrors a standard incandescent 3-way bulb. A 100W equivalent, meanwhile, could be introduced as early as 2010.

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Craig DiLouie

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