Industry News
“Big Light” Backlash Is Really A Light Distribution Problem
By Heesu Chung, Brand Lead, Warm by Design The consumer backlash against the “big light” is easy to dismiss as social-media shorthand, but the underlying issue is familiar to…
Residential Considerations for Adjustable White Light
By C. Webster Marsh, Lighting Controls Designer, Sladen Feinstein Integrated Lighting Changing White Lighting: What is the End-User’s Experience? I have learned that one of the fastest ways to…
Generate Sales Leads, Credibility, And Multipurpose Collateral
Whether you’re a manufacturer, rep, distributor, specifier, or contractor, the need to generate new business is the same. You want to drive incoming leads, in quantity. An integrated sales…
Product Monday: Smart Switches Keep Getting Smarter
I find it hard to keep track of all the different ways that controls are evolving. Lately, I’ve noticed smart wall controls are getting significantly more feature-rich. A few…
Can Lighting Industry Learn From Tech Sector Growth Hacking?
Growth hacking is not just about visibility or one-off campaigns. It requires a growth-driven mindset that treats marketing as an ongoing process of testing, learning, and continuous improvement. Growth…
The Quieter Infrastructure Megaprojects Boom
While the data center and semi-conductor fab construction booms gets the headlines, there is also a less covered boom in infrastructure megaprojects. Many are in transportation, energy, and military…
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The LightNOW blog and newsletter are produced by Editor Suelynn Shiller
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